The mark consists of The heading MaternaCare which is the product and service name is listed at the top of the picture logo. Materna is written in the color pink. Care is written in the color blue. MaternaCare is outlined in black. Below the word MaternaCare is a picture. The picture starts with a large pink circle. Inside the pink circle is a blue circle. Inside of the blue circle is a white silhouette of a mother holding a baby and the silhouette is in the shape of a heart. The mother is looking at the baby and the baby is looking back at the mother. On the left side of the picture logo is a blue heart event monitor capture. On the right side of the picture logo is a pink heart event monitor capture. At the bottom of the picture logo is MaternaCare's slogan Improving Maternal Fetal Health Outcomes written in black..