The mark consists of The mark consists of the stylized text "MI-T-CHOCK" in bold, white capital letters with a black background. The letter "T" in the word "MI-T-CHOCK" is extended horizontally to the left and right to form a bar that separates the text from the design elements above. Above the "T" bar are three concentric circles in grey. Each circle is encased within the design of a yellow triangle pointing towards the circles on either side, giving the appearance of mechanical strength. Below the text "MI-T-CHOCK" is the tagline "10 TIMES STRONGER" in smaller, white capital letters. The colors in the mark include: Black, which forms the background of the mark. White, used for the text "MI-T-CHOCK" and the tagline "10 TIMES STRONGER." Grey, used for the concentric circles above the text. Yellow, used for the triangular designs flanking the circles..