The mark consists of The mark consists of a flame inside of which is a melting gummy bear. The flame is yellow in the center, transitioning to orange and then red as towards the outside and tip. The gummy bear is red with dark red circles for eyes and nose. There are white highlights on the bear, and the bear's mouth is depicted in white. A golden crown with red and grey jewels sits on the bear's head. In each hand the bear holds swords formed by hot peppers. The torches have black handles, grey hand guards, and red pepper blades. All other black in the design represents background and is not claimed as a feature of the mark. Curved over the flame and bear are the words "MIKE'S SWEET & SPICY CHILI CANDY" in stylized text. Underneath the bear and flame is a white banner design. Printed on the banner are the words "KING OF GUMMIES" in red stylized text.