The mark consists of the stylized word "maxcounts" in lowercase letters. The first part of the word, "max," is derived from the business owner's last name, "Maksimov," and also conveys the meaning of providing maximum accuracy in the services offered. The letter "c" is replaced by a cent symbol (¢), and the letter "s" is replaced by a dollar sign ($), which together introduce a financial theme. The mark is presented in a bold, sans-serif font, emphasizing clarity and modernity. The use of these symbols creatively integrates the concept of currency, aligning with the business's focus on financial services, including bookkeeping and tax services.