The mark consists of a stylized design featuring three vertical bars arranged from left to right, each colored in yellow, and an L-shaped bar, colored in blue. The bars are aligned to form a letter "M," representing the business name "MaxCounts." The overall design is also reminiscent of a bar chart or an upward trend, symbolizing growth and financial progress. The clean lines and bold colors convey a sense of modernity and reliability, aligning with the business's focus on financial services, including bookkeeping and tax services.