The mark consists of The mark consists of a silver half-mandala design on a teal background encircling a red circular logo design with the words BRIDGE THE GAP EAST MEETS WEST, with BRIDGE THE GAP being above the word circle and the words EAST MEETS WEST below the circular logo; below the teal background is a white background with the word GURU NANDA in black script above the words POST OIL PULLING in teal script, above a blue rectangle with an angled right end and containing the word TOOTHPASTE in white, above the word WITH in teal script; and above the words HYDROXAPATITE & NEEM; and above a gray outlined box containing four stacked terms; with the wording FLUORIDE FREE above the wording FRESHENS BREATH, which is above the wording FIGHTS PLAQUE; which is above the wording FOR SENSITIVE TEETH on the bottom line of the outlined box; the box is above the wording COCO-MINT JASMINE; which is above the wording WHITENING in white on a teal background; which is above a yellow arrow design containing the word OPEN! in red.