Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; marketing in the nature of brand development and evaluation services in the field of athlete name, image, and likeness; advertising and marketing consulting, and advertising services; business management and talent agency services, namely, connecting athletes with marketing and advertisement opportunities; business and marketing analysis services in the field of valuation and appraisal services of athlete name, image, and likeness; branding services in the nature of brand development and evaluation services in the field of athlete name, image, and likeness

Ticket reservation and booking services for entertainment, sporting and cultural events; entertainment services, namely, multimedia production services; organizing and conducting college athletics competitions and athletic events; entertainment services, namely, providing podcasts in the field of sports and entertainment; providing an online computer database featuring information, data and statistics about athletes; providing a website featuring non-downloadable online publications in the nature of journals, blogs, and articles in the field of sports, entertainment, popular culture and current events; providing multimedia distribution of videos, online articles and online information, news and commentary in the fields of sports, entertainment, popular culture and current events; entertainment services in the nature of development, creation, production, distribution, and post-production of multimedia entertainment content in the field of sports, entertainment, popular culture and current events.