Administration of a consumer loyalty program to promote rental of apartments by others; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Arranging and conducting incentive reward programs to promote the sale of accommodations and travel-related goods, services, and experiences; Business administration of consumer loyalty programs; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services