The mark consists of the word "Parker's" in all capital letters, with the words "A Great British" written in a half-moon ark above "Parker's" with two squiggly dashes on each end, and the word "Institution" written in a half-moon ark below "Parker's" with two squiggly dashes on each end, and above the word "Parker's" and below the words "A Great British", a crest with a crown on top, bay leaves down the right side, oak leaves down the left side, a swallow in the top left hand corner of the crest below the crown, a rose in the top right hand corner of the crest below the crown, a rolling pin under the swallow and rose, the bottom half of a Union Jack flag below the rolling pin, and an umbrella and a sewing needle with a piece of thread through it below the half Union Jack flag.