Provision and administration of a loyalty, rewards and recognition incentive program for customers, contractors, builders, electricians, HVAC technicians, appliance repair technicians, plumbers and other tradespeople involved in the building, home improvement, construction, yard and garden, repair and renovation industries, which provides points to redeem for other goods and services, special product and service promotions, discounts and offerings, loyalty recognition, and exclusive contests, drawings, and giveaways, access to services to help operate a small business, and admission to special events

Issuing of credit cards, debit cards, charge cards, and pre-paid debit, credit, and gift cards