The mark consists of A fictional character that resembles a happy cartoonish clown licking a cup of sorbet that's garnished with a pineapple, a watermelon lollipop. The character has X shaped eyes, a circular clown nose, triangle and round shaped make up, long and dropped, spiky hair wearing a hat/cap with the words Mr. Nieve. The characters hat/cap is tilted to characters left side. There are a total of 4 sparkling stars on the right of the characters head. 3 small and 1 larger one. Below the character is the text " MICHENIEVE " in capital letters..