The mark consists of The trademark consists of the stylized wording BEK Automotive presented in a custom typeface Font The font used for the wording BEK is a Saira Regular400 and Automotive is a Square721 Regular designed to convey strength reliability and innovation The font is clean with uniform stroke widths and slightly rounded edges to create a sense of approachability while maintaining a professional appearance Wording BEK The letters B E and K are all capitalized emphasizing the brand name The spacing between the letters is slightly condensed to create a compact and cohesive look Automotive The word Automotive is written in the Square721 Regular but in a slightly smaller size positioned next to BEK The word Automotive and the spacing between the letters is slightly less generous to ensure legibility Colors The logo uses a combination of three colors yellow f5e21b black 2b2c2a and gray 6a685d Primary Color BEK The letters BEK are rendered in black 2b2c2a symbolizing trust stability and professionalism Secondary Color Automotive The word Automotive is also rendered in black 2b2c2a to contrast with the primary color and signify precision and modernity Design Elements The logo is designed with a graphic element that has three different color combinations yellow f5e21b black 2b2c2a gray 6a685d The overall design is meant to reflect the companys commitment to excellence and cutting edge technology in the automotive industry.