The mark consists of a label design with a beige background and a border comprised of a wide beige outline and a thin pink line. Inside of the pink line there is a gold border design made up of two separate lines with small dots in between that appears at the top and bottom of the mark. The word "CUERVO" is in black, to the left of the word CUERVO appears the word "RECETA" in orange, to the right appears the word "ORIGINAL" in orange, underneath the word CUERVO appears the word "TRADICIONAL" in the center of the label in white on a blue bar with a orange and blue border with designs elements appearing on each side, beneath the word "TRADICIONAL" appears the stacked wording BLANCO DE LA CASA in black lettering, on both sides of the word BLANCO appear gold lines, below the words "DE LA CASA" appears a straight line connecting to an arched line in gold with scroll designs at the ends, at the bottom of the label appears a series of coins in gold, above the gold coins appears "EST. 1795" in black with a dot to the left and right, a drawing of an agave plant in teal with a gold outline appears at the top in the center of a gold banner, to the left of the agave plant appears "100% DE" in blue, to the right of the agave plant appears the words "AGAVE AZUL" and on both the right and left side of this phrasing appears a blue dot.