The mark consists of the word "LONGSHORE" in large, bold, capital letters in color Mexican red in a particular font at the top of the mark's image, with the word "SALSA"appearing below in smaller capital letters in color mexican red, both words appearing above a steer skull with long horns extended outward, and with the words "EST." in capital letters to the left of the skull, in color brown, with numbers "1984" in appearing to the right of the image of the skull, in color brown, with short black color broken horizontal lines appearing above and below the words "EST" and "1984", with the wording "TEXAS PICANTE" appearing below in large, bold, uppercase letters in brown color, all set against a light beige background with faint circular designs, with a wide stripe of color Mexican red running on the bottom edge of the mark image.