The mark consists of company's full name as Henry Lauder with an acronym of HL on top of the brand name "Henry Lauder"; H in a higher level position and L being in a lower level position but were combined together. The logo has 3 colors, black for the background, white lines around the acronym, and orange for both the brand name and the acronym. The font/size assigned to the acronym logo are as follows: Luxe BC/155 for H and Luxe BC/155 for the L. The acronym "HL" consists of zero spacing. The brand full name "HENRY LAUDER" is capitalized and is located at the bottom of the logo "HL", has a font of Gatsy BC, and a size of 57 with 150 spacing. The logo and brand name are both positioned equidistant from both the left and right margins or centered.