Providing business information in the nature of name, image, and likeness value, brand value, sponsorship opportunities, volunteer opportunities and brand campaigns; Data compiling and analyzing in the field of brand value, namely, data compiling and analyzing of name, image, and likeness value, volunteer and personal impact, and institutional value; Advisory services in the field of personal marketing and brand campaigns for athletes; analyzing and compiling data related to a person's marketability; collecting and analyzing information about a user's activity, experience and interaction with shared content and providing information, feedback and analytics for use in determining possible changes to new shared content to increase a user's activity, experience and interaction with the new shared content, all for business purposes; business consulting services in the field of strategy and marketing consultancy for athletes regarding name, image, and likeness (NIL); Business data analysis services in the field of social media and marketing value of individuals; social media agency services, namely, social media strategy and marketing consultancy for athletes regarding name, image, and likeness (NIL); Business data analysis services in the field of social media and marketing value of athletes; Name, image, and likeness (NIL) consulting services for athletes in the nature of personal image consulting services; Business consulting services, namely, consulting for individuals involving their name, image, and likeness (NIL) for potential business opportunities and marketability; data and market analysis regarding an individual's personal brand depending upon their connectivity, engagement rate, competitive performance, collegiate success, and character or online reputation; analytical tools for data and market analysis of an individual's personal brand utilizing various aspects including connectivity, engagement rate, competitive performance, collegiate success, and character or online reputation; analytic tools and services for measuring an individual's personal brand utilizing various aspects including connectivity, engagement rate, competitive performance, collegiate success, and character or online reputation