Providing business management consulting services; advising businesses in strategic management and development of overall corporate strategy and business initiatives; corporate management consulting services to assist executives in business decision making; advising businesses through the use of consulting tools and techniques that enable strategic business decision making; providing information in the field of business management; providing information in the field of strategic management and development of corporate strategy and business initiatives; development of marketing strategies and concepts; brand positioning services; data analysis services, namely analyzing data regarding public perceptions of commercial brands; conducting brand awareness surveys for others; business consulting services, namely data collection, data visualization, data analytics, data optimization, data benchmarking, research surveys, and generating reports for use in business management, marketing, advertising and brand positioning; compilation, processing, preparation and provision of business and financial information for use in evaluating marketing campaigns; providing and updating a score for measuring public opinion about brands and trends in commercial marketing activities; business consulting services, namely, providing insights and guidance and quantifying public sentiment of brands; providing a metric for public perceptions of brands; providing reports regarding the public perceptions of brands