advertising and promotional sponsorship of competitions, teams and events; business management of teams; advertising of online video content and personalities; advertising and promotion of digital goods; demonstration of goods for promotional purposes; sales promotion services; sales promotion (for others); promotional marketing; promotional services; demonstration of digital goods for promotional purposes; social media marketing; influencer marketing; advertising of retail services and products

entertainment services, namely, organising and conducting entertainment exhibitions, tournaments and competitions (both online and in person); organising and conducting sporting and cultural activities (both online and in person); entertainment services, namely, participation in video game competitions, performing and competing in video game competitions (both online and in person); creation and provision of such media content relating to such competitions; entertainment services, namely, provision of continuing segments featuring video game play, competition, and related content delivered via online broadcast; production, marketing and distribution of video content online; live performances, concerts, presentations and exhibitions; provision of forums including a website and social media through which members of the community may locate information about tournaments, events, and competitions; provision of online, non-downloadable virtual goods, consumable in-game items, and functional in-game items for use in virtual environments created for entertainment