The mark consists of the words Ginchyville with upper case letter G and all other letters in the word Ginchyville in lower case letters. The letter y has line extending from bottom of letter y, which underlines the letters Ginch. For the logo, the word "BRANDED" in upper case letters is written in smaller font underneath the letters ville. The letters are all black color with white background, or reversed with all white letters on black background. The word BRANDED appears in standard logo, but the name Ginchyville is also used without accompanying word BRANDED.