A web-based service portal enabling the customers to obtain the company's product specifications, inventory locator, customer-specific pricing, digital assets such as brand logos, digital catalogs, product images, advertising and promotional materials, promotional and educational/training videos for customers to view or download for their own use in order to promote company's products and services on their own platforms, wheel visualizer, electronic credit applications for potential customers to complete and submit on the website to purchase products, invoice search, shipment tracking, and other CRM (Customer Relationship Management) functions.