Business administration of customer loyalty programs; Providing incentive award programs for customers through the issuance and processing of loyalty points for on-line purchase of a company's goods and services; Conducting employee incentive award programs to promote loyalty and productivity; Customer loyalty services and customer club services, for commercial, promotional, and/or advertising purposes; Development of marketing strategies, concepts, and tactics, namely, audience development, brand awareness, online community building, and digital word of mouth communications.