The mark consists of an ornamental lock in which two hands, one covered in flesh, the other skeletal, appear to hold hands. The ornamental lock is centered and adorned with vine-like botanical elements. The hands are placed overlaying the keyhole. Out from the lock, spawls cartoonish chains, looped and adorned on the ends with vine-like botanical elements. At the bottom of the mark the words "straight bourbon whiskey" appear. "Straight" appears in a cursive font. "Bourbon Whiskey" appears in a bold font. The word "Straight" has two bold lines moving laterally from the beginning and end of the word. "Bourbon Whiskey" appears to be underlined by a thick line. At the end of the lines, more adornment consisting of vine-like botanical elements are present..