The mark consists of a parallelogram and a banner overlying a triangle, which triangle includes a small triangle in the center of the top side of the triangle. Inside the outline of the triangle and above the parallelogram, the text "SINCE 1905" appears. Inside the parallelogram and over the banner, the word "SHAPIRO'S" appears, rendered in positive text over a negative background, the "S" letters in "SHAPIRO'S" being larger than the remaining letters and framing the banner. The banner framed by the "S" letters in "SHAPIRO'S" contains the word "DELICATESSEN". The word "DELICATESSEN" is rendered in negative text presented inside the positive space of the banner. Below the banner and outside the parallelogram, the words "KOSHER" and "STYLE" appear on either side of the lowermost corner of the triangle, which triangle is rendered in positive space.