Providing on-line, nondownloadable computer software for administering a customer incentive rewards program providing perks that are earned by playing games of chance; Providing on-line, nondownloadable computer software for administering a casino players rewards program whereby customers may redeem and transfer loyalty points for cash equivalents in the form of credit, discounts, and other benefits and promotional items; Providing on-line, nondownloadable computer software for administering a casino players rewards program; Providing on-line, nondownloadable computer software for administering an incentive award program to reward program participants who engage in gaming that allows users to earn reward points through participation in such gaming for cash equivalents in the form of credit, discounts, and other benefits and promotional items; Providing on-line, nondownloadable computer software for allowing an operator to create, design, qualify, and schedule redemptions and conversions of various patron earned loyalty program benefits such as bonus points, comp dollars, and other accumulation buckets to a different type of benefit such as food offers, items, slot free play, or cash equivalents in the form of credit; Providing on-line, nondownloadable computer software for enabling the operator to award prizes instantly and post adjustments directly to the patron's account through a bi-directional interface between a tracking system and a kiosk or mobile device; Providing on-line, nondownloadable computer software for administering an employee incentive rewards program.