The mark consists of the stylized words "THE APPLIANCE" in red uppercase letters. Below this, the word "plug" is displayed in a stylized font. The letters "p", "l", and "g" are in black, while the "u" is represented by a red electric plug with a white lightning bolt design in the middle, with the plug's cord extending under the "g" and looping back to connect with the "u". The word "plug" is immediately followed by a black registered trademark symbol "( R )". Beneath the word "plug," the phrase "YOUR HOOKUP FOR APPLIANCES" is written in black uppercase letters in a smaller, block-style font.