The mark consists of the words PELONCHAS MIX CURA PARA LA CRUDA on a background highlight. Below the words and background highlight, a bald man with a black and white shirt holding a jar is shown. The man is wearing a black shirt with a series of white lines appearing at the center of the shirt that form a rectangle. Below the rectangular design appears the partial letter of M. At the top of the man's shirt is a design of a white thought bubble with jagged edges that includes the words "PELONCHAS MICHELADA MIX". The jar has a white jagged thought bubble on it containing the words "PELONCHAS MIX". Adjacent to the man, thought bubbles with jagged edges are included with the words "BOOM!", "OH YEAH!" and "WOW!".