Providing on-line non-downloadable software for creation and revision of video content optimized using trained machine learning algorithms; Software as a service (SAAS) services featuring software for creation and revision of video content optimized using trained machine learning algorithms; Technological consultation in the technology field of evaluating and increasing video content performance and effectiveness; Software as a Service (SaaS) services featuring software for editing, viewing, uploading and downloading audiovisual data including videos; software as a Service (SaaS) services featuring software for editing, viewing, uploading and downloading videos for use by businesses in creating advertisements and consumer-facing communications; Software as a service (SAAS) services featuring software for {monitoring the effectiveness of advertising and reporting information about advertising effectiveness}; Providing temporary use of online non-downloadable software for matching people with raw media who need editing services with people who are willing to provide those services for a fee, and then uploading and downloading the initial raw media and end-product videos for use by consumers or businesses in creating advertisements and consumer-facing communications