The mark consists of a circular shape outlined by a black line, with a red colored ring inside the black line forming the circular shape, the words "HENDERSON CHICKEN" appear in yellow colored text within the red colored ring, a white line forms an interior border of the red colored ring, within the white line is a field of yellow color with a stylized cartoon white rooster with a raised wing appearing to wave to the viewer, across the bottom of the circular shape is a wavey banner with a yellow color and black drop-shadowing and black text reciting "ONCE YOU'VE TASTED OUR CHICKEN YOU'LL WANT MORE!".