The mark consists of The logo comprises of three nested rectangles. The outermost rectangle frames a second, darker-colored rectangle. At each corner of the dark rectangle, there are stylized gild-like designs. Inside this, there is a third rectangle, but its edges are modified to go around the outer gild corner designs of the dark rectangle, creating a bordered effect. The left portion of the bordered rectangle is shaded to give an appearance of a shadow efferc. The top center-portion of bordered rectangle depicts a stylized rectangular grid with the words "1820" encased in stylized font. Within the upper section of this bordered rectangle, the phrase "WE SELL NO WHISKEY BUT OUR OWN MANUFACTURE" is written in small, stylized fonts. Below this, the words "J. BUMGARDNER'S" are displayed in larger, stylized font. Underneath it the words "VIRGINIA" appear in smaller stylized font. The top and bottom parts of these wordings feature stylized streaks on either side. The middle portion of the bordered rectangle contains stylized depictions of a factory surrounded by trees, horse-drawn carts, and people at work. Underneath this depiction, the words "PURE OLD" appear in stylized fonts, with stylized dots and streaks at both ends of the phrase. Below this, the wording "STRAIGHT BOURBON WHISKEY" is set in a semi-circular, appear in stylized font. A stylized small circle with stylized dots and stylized curved lines on either side is placed directly beneath this phrase. The lowest part of the rectangle features a stylized gild-like design, within which "AUGUSTA COUNTY" is written in stylized font. Above this design, the word "COPYRIGHTED" appear in stylized font.