The mark consists of the words "POUR YOUR" in black above the words "HEART INTO IT", also in black, with a grey ladle with a black handle placed horizontally between the two sets of words. The cup of the ladle is black and grey and contains a yellow liquid in the shape of a heart. One yellow drop design with a small white line pours down from the cup of the ladle, covering the majority of the "I" and the top left of the "T" of the word "IT", all of the foregoing appearing on a transparent background.