The mark consists of a two-part label. The top portion of the two-part label is a four-sided figure with a straight line bottom edge in brown coloring that has rounded corners, straight line side edges, and a rounded top edge in green coloring, and a beige background. The figure is slightly wider at the top than at the bottom. The top portion of the label are borders that consist of, from outside to inside, a thicker green band, then a slightly thinner beige band, and then a brown band. Below the top border is the word mark "JAMESON" in dark green lettering with a partial brown shading that makes the letters appear three dimensional. The letters in the word "JAMESON" are assembled to form an arch in large capital letters. Underneath that is a shield with a background consisting of alternating dark brown and grey-brown strips and a brown border. The top edge of the shield extends out in points to the left and right, and the bottom edge of the shield comes to a point in the center. The shield is crossed diagonally by two brown bands in an "X" shape. Overlapping the upper quadrant of the shield is a brown triple-masted sail boat. In the left and right quadrants formed by the "X" is an anchor on each side in brown. In the bottom quadrant is a brown star. To the left of the shield design is the word "ESTD" in dark green, placed between two brown lines and with the letter "D" underlined in green. To the right of the shield design is the number "1780" in dark green, placed between two brown lines. Underneath the shield design is a red-brown banner, with the words "SINE METU" situated within the banner in black lettering, placed between two black dots. Below the banner appear the words "TRIPLE TRIPLE", in dark green stylized letters. These letters, in turn, overlap three sets of concentric circles that appear in a wood-like pattern in light brown coloring. The bottom portion of the two-part label consists of a green rectangle that is divided by three horizontal lines. The top line is placed near the top of the label and the second line is placed near the center and both of these lines extend all the way across the label. The third line is broken in the center and placed near the bottom on the right and left side of the label. In between the second and third lines is a straight brown vertical line that is placed in the center creating two equal size rectangles. The rectangle on the left contains a thinner black rectangle placed above a red rectangle. Placed between the second and third horizontal lines are the words "JOHN JAMESON & SON" in brown script, overlapping multiple thin grey stripes that extend across the entire bottom portion of the label.