The mark consists of the stylized wording "SO MUNCH LOVE" centered above the following cartoon-like food characters: a chocolate chip cookie with a bite taken out of its top-right quarter, a container full of popcorn, a soft pretzel, a bar of chocolate with its wrapper halfway removed, and a bag of chips. All of the food characters have smiling faces and are raising both of their arms and giving the peace sign with each hand. Several organic strokes appear in the background, as if colored by a crayon. An outline of a small heart appears underneath the food characters and is flanked by a thin, horizontal stroke on either side.