The mark consists of the words BLACK SHOE HOSPITALITY in all capital letters and in a stylized design and font. These words have been stylized so that they appear to be marked or "rough," as if words on an antiquated sign. Beside the literal element, four laces emerge from eight shoe eyelets and cross two thin lines that turn slightly outward at the bottom, suggesting the tongue of a shoe. The four colors of the laces are in descending order: red, blue, white, and green. The black background color is not claimed as a feature of the mark. The white color of the literal element "Black Shoe Hospitality" is not claimed as a feature of the mark.