The mark consists of the words "Genesis Baking Co." and "The original recipe." in stylized fonts in the color red; and drawings of a circle, three donuts, two cupcakes, a slice of pie, and three stalks of wheat outlined in the color black with a white background. The word "Genesis" consists of red block lettering and is located above, to the left of, and superimposed across the top of the circle. The words "Baking Co." consist of red cursive lettering rotated slightly counterclockwise that are superimposed across the circle at a diagonal. The words "The original recipe." consist of red italicized lettering and are located below and to the right of the circle. The drawings of three donuts, two cupcakes, and a slice of pie extend from the circle's center into the space below and to the left of the circle's perimeter. The drawings of three stalks of wheat extend from the circle's center into the space to the right of the circle's perimeter.