On-line wholesale and retail store services featuring fly fishing and fishing fly-tying related goods, namely, artificial flies, fly boxes, fly patches for holding flies, magnets for holding flies, fishing rods, reels, reel cases, fishing rod tubes, fishing lines, fishing leaders and tippet, fishing hooks, fishing rod carrying cases, tackle boxes, nippers, knives, dressing for fishing flies, artificial fly-tying kits, fly tying vices, natural and synthetic fly-tying materials, fishing waders, fishing wading staffs, wading belts, fishing vests, wading jackets, jackets, coats, rainwear, pants, belts, bibs, fleece tops and bottoms, hoodies, underwear, long underwear, gloves, mitts, hats, caps, bandanas, beanies, visors, sun masks for the face, balaclavas, shirts, t-shirts, long sleeve shirts, shorts, sweaters, sweatshirts, footwear for fishing in the nature of wading boots, sandals, sneakers and flip-flops, socks, wading boot cleats, wading boot studs, shoelaces, bags and packs in the nature of chest packs, backpacks, all-purpose sport bags, all-purpose carrying bags, travel bags, duffel bags, and wader bags, luggage, wallets, bottle openers, key chains, flasks, water bottles, insulated mugs, ceramic mugs, lip balm, sunscreen gel and lotion, insect repellent, and videos and books relating to fishing, all of the above products specifically made for and directly sold or marketed to the fishing industry.