Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Administering discount group purchasing programs for the wine industry by negotiating contracts with providers of products and services to wineries enabling discounts for participant members; Business consulting services in the field of wine; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Membership club services in the nature of providing discounts to members in the field of wine, travel, and special event planning; Providing recommendations on wine, travel options and special events to consumers for commercial purposes; Providing travel management services; Special event planning for business purposes; Subscription-based order fulfillment services in the field of wine

Entertainment services, namely, wine and food tastings; Providing online virtual guided tours of wine regions; Organizing, arranging, and conducting guided tours of wine regions events; Organizing, arranging, and conducting wine travel tours events