The mark consists of the words "Franklin Jonas" in white stylized text, followed by a five-pointed star symmetrically divided into 13 geometric shapes, being 10 triangles, 2 arrows and 1 square. Within the star, the geometric shapes are placed as follows: From left side of the star from the top, appears a primary red triangle, a deep yellow triangle, a dark blue triangle, a light green triangle, and a purple triangle. From the center of star from the top appears a turquoise up arrow, a pink square at 45°, a medium green down arrow. From the right side of star from top appears a deep orange triangle, a primary yellow triangle, a medium blue triangle, a chartreuse triangle, and a red-violet triangle. The entire mark appears on a black background..