The mark consists of the stylized wording "HLURU" curved under an incomplete ellipse with a break that curves inward on the top left and bottom right. Inside the ellipse, there is a line across the top with two switchback curves on the left with two different sized triangles on top on the right. In the middle are three jagged curved lines connected to the left side of the ellipse stylized to look like mountains, with the middle line intersecting the bottom line, and the other two lines connecting to the right side. There is a line across the bottom with two switchback curves on the right with a double arch on top on the left.