The company will focus on various aspects of content creation, including development, acquisitions, and the nurturing of storytellers across genres such as comedy, thriller, fantasy, and documentary. The approach is holistic and inclusive, aiming to break down traditional barriers and open new doors for diversity both in front of and behind the camera. Misfits and Heroes is also pioneering the use of artificial intelligence across six key aspects of content creation: pre-production, production, post-production, distribution, monetization, and consumer analytics. This integration of AI is intended to streamline processes and uncover unique insights that enhance both the creative process and audience engagement.