The mark consists of the word "Soy" in a large, stylized font, with a capital letter "S", written in white on a circular black background, immediately followed by the word "Regia," with a capital letter "R," written in black and underlined on a white background, and in the front and center, appears the design of a woman with a ponytail, portrayed with elongated legs, carrying a purse, holding a cell phone, and wearing high heels.