The mark consists of a Japanese kanji character above the word MORIMORI, which kanji character is pronounced MORI in Japanese and means "forest", and which is also a play on the first part of Chef Masaharu Morimoto's last name. Below the top kanji character is the word MORIMORI in English letters, which is MORI repeated and which in Japanese means "with gusto" (again a play on Chef Masaharu Morimoto's last name). Below the word MORIMORI is a second kanji character, which has no pronunciation but which is used to show the kanji character ahead of it is being repeated. Thus, the bottom kanji character, read together with the top kanji character MORI, spells MORIMORI in Japanese, repeating the word MORIMORI in the middle of the design and the play on Chef Masaharu Morimoto's last name.