The mark consists of the word "ConversionU" in capital letter on a white background. All letters are bold black, with the exception of the letter "O", a stylized letter "N" and the letter "U". The upper two quadrants of the letter "O" are gray, the lower right quadrant is red and the lower left quadrant is black. There is a white space between each quadrant. The word "Conversion is underlined by a dark gray stroke, which in creases in width to the right and turns upward at a 90 degree angle after the letter "O". The upward stroke forms the first line of the stylized letter"N". Approximately one-third of the way up, in the first line of "N" the gray stroke is intersected by a diagonal white line. The middle part of the first line of the letter "N" is in red, followed by a horizontal white line, and then followed by a light gray line which extends above the top of the letter "N". The remainder of the letter "N" is red. The middle line of the letter "N" extends diagonally across the bottom of the letter. The last line of the letter "N" is an upward pointing arrow which extends above the first line of the letter "N". At the point where the dark gray stroke turns upward, there is a curved white line, which is followed by the bottom portion and upward line of the letter "U", all in light gray.