The mark consists of MoJo is the character for Cool BeanZ Cafe. The logo is an inference of a man's face wearing a beret with a green cross on the left and "Cafe" on the right in red, yellow and green gradient. He is wearing sunglasses that create the word "Cool" with the right arm of the sunglasses being created with the "C" in red, yellow and green gradient, the sunglass lenses are 2 coffee beans representing the double "oo" and the left side of the sunglass frame represented with the "L" in red, yellow and green gradient to complete the word "cool". MoJo has a French mustache and goatee witha smirk to the right side of his face. Beneath the goatee is the word "BeanZ" in red, yellow and green. Finally the words "Petersburg, Virginia" is in red, yellow, and green gradient.