Providing a secure electronic online system featuring technology which allows to create and develop content, and virtual characters and worlds with which that content can be developed, as well as providing artificial intelligence engines to assist with the content creation process; Providing a website featuring non-downloadable software using artificial intelligence for assisting content creators with developing content and creating virtual characters and worlds in which content can be developed; Providing a website featuring on-line non-downloadable software that enables users to create and develop content, and virtual characters and worlds with which that content can be developed, as well as providing artificial intelligence engines to assist with the content creation process; Software as a service (SAAS) services featuring software for creating and developing content, and virtual characters and worlds with which that content can be developed, as well as providing artificial intelligence engines to assist with the content creation process