The mark consists of An image of a man with a beard in a cowboy hat. The shading of the cowboy is brown, tan, and white. Behind the man sun rays in white with a tan background. Outside that is a white line that makes the top three lines of a square with rounded edges, which is followed by a thin tan line, followed by a thin white line. The last line is dark brown and extends slightly outward from the bottom of the lines. Beneath that are the words SOUTHERN GENTLEMAN MEAT CO in uppercase, brown letters. Beneath that in smaller font are the words BOLD PROTEIN in brown letters. Beneath that is a downward pointed brown triangle with a white star in the middle. Outlining this is the negative white space, followed by a tan line, followed by a negative white space followed by a thicker brown line that outlines the point of the triangle and extends outward from the top of the outline. All of this is on a white background.