The mark consists of packaging containing a red background with the words TEAR HERE & VICTORY IS YOURS FOR THE CHOMPING in white letters. Directly underneath are the words ORIGINAL BEEF STICKS followed by a flame and the word MILD in white letters. Underneath the word MILD is a white rectangle with the word CHOMPS in red letters. Underneath the rectangle are the words MADE WITH GRASS FED & FINISHED BEEF in white letters with an outline of a cow. A black vertical line follows with the words 10G PROTEIN and to the right the words 100 CALORIES. Underneath are the words PER SERVING in white letters. A black vertical line follows with the words ZERO SUGAR NOT A LOW CALORIE SNACK to the right in white letters. Directly underneath is a clear rectangle.