The mark consists of the letters L and M overlapping in a first and largest stylized font above LATOUA MILLE in a second and smaller stylized font, all of the preceding above AGING IS AN OLD IDEA in a third still smaller stylized font, all of the preceding above a bar with a blue lefthand section, a grey middle section, and a red righthand section, with a blue tail to the left of the bar, and a red tail to the right of the bar, all of the preceding above PARIS in smallest letters in the third stylized font.