The mark consists of two stylized, capital letter "K"s center justified beneath a stylized, five point crown with the word "RICH" centered directly beneath the crown. The letters "R", "I", "C", "H" are all capitalized and vertically oriented in placement directly between the two stylized, capital letter "K"s. The two stylized, capital letter "K"s are linked at their respective bases by a relaxed, "U'" shaped line. The right oriented, stylized "K" has the letters "R", "E", "W" placed directly after the stylized "K" forming the word "KREW". The collective image contains eleven stylized movement implied shadows, two of which flank the left oriented, stylized, capital letter "K" on its north and west quadrant. The relaxed, "U'" shaped line is flanked at it's lower, outer base by another stylized movement implied shadow. The right oriented, stylized capital letter "K" is flanked on its north and south quadrants by stylized movement implied shadows. The letter "W" has three stylized movement implied shadows at its upper, northeast quadrant. The stylized, five-point crown details the remaining three stylized movement implied shadows on its lower west, adjacent east, and upper, northeast quadrants.