Chips for securely authenticating and tracking of luxury products; computer software platforms, downloadable for tracking information on products; Organization, operation and supervision of incentive purchase schemes, retail loyalty schemes, and retail bonus schemes; business consultancy services relating to authenticating asset backed products, embedded digital content in luxury products, secure product authentication, valuation and royalty of ownership transfer of luxury products; enabling third-party marketing, promotion and advertising via product authentication and valuation platforms; embedding chips into the products of others and manufacturing products with chips; Issuing financial product valuations in relation to incentive purchase schemes, retail loyalty schemes, and retail bonus schemes; Computer services, namely, integration of computer software on multiple systems and networks comprised of a chip on or embedded on a product for identifying, authenticating, tracking and valuing a product which interacts with software and social networks; System for embedding chips in products for authenticating and establishing value used in conjunction with a platform as a service (PAAS) for determining ownership, value and for promoting certain goods for traders and collectors of valuable goods; providing on-line, non-downloadable internet based software application for secure product authentication; Software as a service (SAAS) for authentication and valuation of luxury products; trading platform as a service