Providing temporary use of online non-downloadable software for optimizing marketing strategies and implementation across channels, platforms, and direct-to-consumer touchpoints; providing temporary use of online non-downloadable software for business management and deriving insights from technical data, data models, AI models, and algorithms; technical consulting, namely data analysis and advisory services in the field of marketing; providing temporary use of online non-downloadable software for business project management, namely, predicting project outcomes and modifying project implementation to increase likelihood of success in business transformation projects; providing a website featuring online non-downloadable software for optimization of marketing processes and resource deployment